XXII transforme les flux vidéo des points de vente en données actionnables et maîtrisées.

Analyse du parcours client en magasin avec visualisation des interactions produits, impact marketing et retail media à partir de flux vidéo

XXII transforms video streams from points of sale into actionable and controlled data.

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XXII transforme les flux vidéo des points de vente en données actionnables et maîtrisées.

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Your physical locations speak. So does their data.

While every online click is tracked, segmented, and optimized, physical locations remain largely blind.

Retailers have a veritable gold mine of data in their stores... but they don't see it. Our challenge: to make points of sale as measurable, intelligent, and efficient as a website.

Our product

Centre commercial contemporain avec façade vitrée, éclairage architectural coloré et visiteurs circulant en extérieur au crépuscule

Nos cas d'usage.

Des usages concret, des résultats mesurables.

Fréquentation.

Segmentation visiteurs.
Affluence magasin.
Taux d'occupation.
Analyses saisonnières.
Temps moyen.
Comparaison PDV.

Parcours.

Cartographie du parcours.
Taux de transition.
Zone d'attraction.
Aménagement.
File d'attente.
Point de rupture.

Interactions.

Engagement animations.
Interaction vendeurs.
Usage des bornes & écrans.
Essais produits.
Besoin d'assistance
Interaction produit.

Conversion.

Performance retail media.
Taux de conversion.
Impact campagnes.
Abandon en caisse
Conversion par zones.
Sortie sans achat.

Point of sale.

Measure marketing impact, analyze purchase paths, manage POS traffic and human resources for optimized PoS management: optimize conversion rates, waiting times, satisfaction and productivity thanks to impact measurement metrics.

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Shopping complexes.

Shopping centers welcome thousands of visitors every day, making it difficult for operators to effectively monitor and manage the entire infrastructure. Computer vision is a key ally in optimizing operations and enhancing safety and security by detecting incidents in real time.

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More information

QSR: fast food.

Measure marketing impact, analyze purchase paths, manage point-of-sale traffic and human resources for optimized PoS management: optimize conversion rates, waiting times, satisfaction and productivity thanks to impact measurement metrics.

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#Conversion

Quantify the attention generated, merchandising, and impact on traffic.

#Frequentation

Improve profitability by adapting the floor space to actual occupancy.

#Parcours

Optimize customer journeys to increase conversion and fluidity.

#Interactions

Measure engagement with your promotions to assess their impact on sales.

#Conversion

Compare performance to optimize the customer journey and merchandising.

#Frequentation

Adapt your actions according to the actual length of the store visit.

#Parcours

Identify the causes of disengagement to limit losses.

#Interactions

Analyze product interactions to optimize their promotion.

#Conversion

Identify abandoned purchases to boost sales rep effectiveness.

#Frequentation

Anticipate peaks in activity to plan your resources and inventory.

#Parcours

Identify areas of interest to optimize product layout.

#Interactions

Analyze customer interactions to optimize service and availability.

#Frequentation

Align your staffing levels with actual footfall to maximize sales.

#Parcours

Identify areas of performance and improve your customer journeys.

#Interactions

Identify customer waiting areas to improve service and responsiveness.

#Conversion

Identify purchasing drivers by analyzing conversion rates linked to your transaction data.

#Frequentation

Manage your network using best practices based on your indicators.

#Parcours

Reduce wait times and improve the in-store shopping experience.

#Interactions

Analyze the conversion between product trials and checkout data.

#Conversion

Measure the impact of your campaigns to drive ROI and refine your strategy.

#Frequentation

Turn customer knowledge into a performance lever.

#Parcours

Evaluate the effectiveness of your layouts and optimize the journey.

#Interactions

Analyze digital usage in stores to measure adoption and engagement.

#Conversion

Detect cart abandonment to improve conversion and experience.

Insights.

Your location data finally revealed on an interface.

Your key indicators brought together in a collaborative space.
Compare your websites and concepts to track your performance and identify areas for improvement.
Don't wait any longer: get instant access to your data so you can take action at the right time.
Share and collaborate with your field teams or management.

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Insights.

La donnée de vos lieux enfin révélée sur une interface.

Vos indicateurs clés réunis dans un espace collaboratif.
Comparez vos sites et concepts pour suivre vos performances et identifier les leviers d’action.
N’attendez plus : accédez instantanément à vos données pour agir au bon moment.
Partagez et collaborez avec vos équipes terrain ou la direction.

Events.

Put an image on your data.

Increase your data with images.
Put scenes into context to make the right decisions.
Sort them by type to maintain a clear overview according to business expertise.
Replay your events whenever you want.

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Operations & Marketing.

Support and manage the entire chain of operations, from stock to purchase, covering all the intermediate stages, and analyze all your key point-of-sale data on a single dashboard for informed decision-making.

+18% greater flow at the point of sale thanks to optimized customer flows.
-25% reduction in labor costs through better management of human resources.
Up to +30% operational productivity across the entire supply chain...
+22% return on marketing investment thanks to field performance analysis.
+35% customer engagement through detailed analysis of purchasing behavior, and up to -28% churn by adapting offers.

From management to the field, a measurable ROI with every decision.

Centralize your store and field data to drive performance, prioritize the right levers, and transform every operational action into business value.

Management & network.

Base your strategic decisions on factual indicators from the field: store performance, concept effectiveness, return on investment, and detection of performance gaps to focus resources where ROI is real.
Marketing & Data.

Measure the real impact of your actions by linking traffic, point-of-sale behavior, and sales data. Adjust your promotional plans, improve campaign performance, and make your analyses more reliable with a unified view of your store, CRM, and point of sale.
Field operations & teams.

Manage your teams based on actual in-store traffic to adjust staffing levels, anticipate peak periods, and reduce operational irritants. Improve the customer experience while optimizing operating costs.