Nhood, where customer experience and performance coexist.

Through its shopping centers and mixed-use areas, Nhood welcomes thousands of visitors every day, where flow, commercial appeal and customer experience must be constantly optimized.

On high-traffic sites, understanding visitor behavior becomes a strategic challenge. Between shopping areas, events and highlights, visitor flows are constantly evolving.

To improve operational efficiency and visitor experience, Nhood relies on CORE to transform its existing video infrastructure into a genuine flow analysis and management platform.

The customer

Our use cases.

Concrete uses, measurable results.

Visitor numbers.

Visitor segmentation.
Store traffic.
Occupancy rates.
Seasonal analysis.
Average time. POS comparison.

Route.

Journey mapping.
Transition rate.
Zone of attraction.
Layout. Queuing
.
Breaking point.

Interaction.

Animation engagement.
Vendor interaction.
Use of kiosks & screens.
Product trials.
Assistance needed
Product interaction.

Conversion.

Retail media performance.
Conversion rates.
Campaign impact.
Checkout abandonment
Conversion by zone.
Exit without purchase.

Rapidly measurable results.

Thanks to a better understanding of visitor flows and on-site behavior, Nhood is able to optimize the use of its spaces, improve the customer experience and steer its operations with greater precision. The benefits are rapid, visible and measurable across the entire shopping center.

↓ 15-25%

Reducedcongestion time .

Real-time reading of traffic flows enables us to anticipate peaks in traffic, smooth traffic flow and avoid saturation zones in strategic areas.

↑ +10 à +18%

Eventperformance.

Analysis of areas of interest and visitor paths helps optimize event features and increase engagement on commercial operations.

↑ +5 à +12%

Operational efficiency .

Teams have a centralized, real-time view of site activities so they can adapt field resources and devices more quickly.

↑ +8 à -15%

Marketing performance .

Anonymized behavioral data helps to better understand visitor profiles, refine campaigns and improve the appeal of retail banners and spaces.

Foreword

#RETAIL

🛒

Mutation.

Shopping centers are no longer simply places for consumption. They are becoming places of life, experience and services, in perpetual transformation. Their vocation is evolving: to welcome, entertain and build loyalty.

⚡️

Mastery.

Nhood understands: to manage these complex locations, you need to see, understand and act. Real-time observation is the key to adjusting operations and enriching the customer experience.

👁️

Vision.

That's where CORE comes in: a computer vision technology that transforms video streams into intelligent data, to better understand each visit and boost retail performance.

Flow control.

Analyze traffic levels in different areas of the site. Without real-time visibility, congestion and traffic imbalances become difficult to anticipate and quickly correct.

Team coordination.

Efficiently manage field operations throughout the shopping center. Without centralized data, it becomes complex to adapt resources to site realities in real time.

Operational responsiveness.

Reduce detection and decision-making times during peak periods. Every minute counts to make visitor flows smoother, spaces safer and the visitor experience.

See Better. Perform Smarter.

CORE analyzes real-world images to extract actionable information.

Request a demo

CORE platform interface displaying retail analysis dashboards with footfall indicators, customer distribution, in-store itineraries and access to Insights, Events, Library and Configurator modules

Real-time monitoring.

Traditional visitor tracking in shopping centers is no longer enough. With CORE, Nhood analyzes flows in real time to optimize resources and site operations continuously.

Marketing segmentation.

Nhood wanted more than simple counting tools. CORE reveals anonymized behavioral insights to better target campaigns and optimize commercial activations.

Customer journey analysis.

CORE analyzes visitor journeys using anonymized heatmaps to identify low-traffic areas and improve navigation across the overall shopping center experience.

Areas of interest analysis.

CORE enables Nhood to measure the impact of events by analyzing visitor density and area attractiveness to optimize operations and maximize results.

Insights.

A precise reading of visitor behavior.

CORE analyzes visitor flows within shopping centers in real time to measure footfall levels, customer paths and the attractiveness of different areas of the site.

Operational and marketing teams have access to detailed indicators on movements, presence times and areas of interest, enabling them to identify the best-performing areas of the center.

👉 The result: a better understanding of visitor behavior and more precise steering of operations, animations and retail spaces.

Events.

Activatable data to steer operations continuously.

CORE tracks visitor flows and activity levels throughout the day to immediately identify variations in visitor numbers by zone or time of day.

Teams can then adapt field resources, adjust operational devices or optimize certain activations to improve visitor experience and site performance.

👉 The result : dynamic management of shopping centers, based on reliable, real-time field data.

What convinced us was CORE's ability to generate real-time insights from our existing cameras. This enables us to measure concrete elements such as hot and cold zones, visitor routes, brand popularity, waiting times, event gatherings and crowd movements.

Simon Chopin, Chief Data Officer

Business Case

How does Nhood optimize its sites with CORE?