Sierra Nevada

Business Case

Sierra Nevada is an emblematic ski resort in southern Spain. Renowned for its exceptional snow conditions and unique sunshine, every season it welcomes massive flows of visitors from all over the world. With more than 100 kilometers of slopes, rapid access from major cities and record vacation numbers, Sierra Nevada is a veritable tourist hub, combining sporting performance, family fun and international appeal.

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Foreword

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Territory.

The Sierra Nevada is a strategic location for winter tourism in Spain. With an altitude of over 3,000 meters, it guarantees optimum snow conditions throughout the season. Its geographical position makes it a privileged destination for winter sports enthusiasts from Europe and beyond.

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Traffic.

With its fast access from Granada and its numerous infrastructures, the Sierra Nevada sees massive flows of skiers, tourists and families. A continuous influx that requires fluid logistics and services capable of absorbing high visitor peaks.

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Steering.

To guarantee the best possible visitor experience, resorts like Sierra Nevada need to rely on precise data on visitor numbers, mobility and incidents.Intelligent flow management makes it possible to secure slopes, optimize equipment and anticipate needs in real time.

The challenges.

Faced with a growing number of visitors, the Sierra Nevada faces a number of challenges to ensure a smooth and safe experience for its visitors.
How can we anticipate peaks in visitor numbers? Which areas generate congestion?Where should teams be deployed first?
Thesheer volume of visitor flows means that fine-tuned, reactive management is essential.
Conventional approaches are no longer enough: the resort needs reliable, activatable, real-time field data to manage its resources and offer optimum service quality.

The solution.

Sierra Nevada relies on CORE to monitor visitor flows in real time, anticipate peak periods and optimize operational management of the resort. Thanks to intelligent video analysis, teams are able to identify saturated areas, regulate access and adapt resource allocation.
The platform offers fluid data reading, rapid deployment on all sites, and an intuitive interface for technical teams and decision-makers alike.
With CORE, flow control becomes a strategic lever for fluidity and safety.

Lift queue management.

Thanks to real-time analysis of visitor flows around chairlifts, the resort can anticipate peak demand, redistribute flows to other lifts and improve customer satisfaction.

Safety on sensitive slope areas.

Detection of intrusions into closed or dangerous areas (avalanche risk, maintenance), detection of prolonged presence or falls on less-frequented slopes.

Optimization of visitor parking.

Real-time monitoring of parking lot occupancy, dynamic management of signage to redirect vehicles, and fine-tuned planning of shuttles or services to make journeys more fluid.

Thanks to CORE, we've gained in visibility, responsiveness and peace of mind. The platform enables us to anticipate peaks in visitor numbers and offer our visitors a smoother experience, even in high season.

Javier Sanchez Cabello, Chief Data & Analytics Officer