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Business Case

logo on air

How does On Air optimize real-time reception and increase customer satisfaction?

60

Cameras

15

Licenses

30

Secured hectares

On Air, data-driven fitness clubs.

On Air is a network of fitness clubs with a unique positioning, combining sport, design and immersive experience. Conceived as true living spaces, its clubs welcome a large flow of members with high expectations every day.

In this context, guaranteeing a fluid welcome, accessible spaces and teams aligned with the influx represents a key operational challenge.

To meet this challenge, On Air relies on data to better understand flows in real time, anticipate peaks in attendance and offer a premium, consistent experience in all its clubs.

on air club fitness

Rapidly measurable results.

Thanks to a better understanding of flows and real-time management, On Air optimizes its operations and directly improves the performance of its clubs. Gains are rapid, measurable and visible throughout the network.

CORE Events module screen displaying an in-store alert with video visualization and highlighted detection zones

↓ 20-30%

Reduced waiting time .

A better distribution of flows makes reception more fluid and avoids congestion zones.

Pictogram of the CORE logo representing the retail data analysis software platform.

↑ +10 à +15%

Membersatisfaction.

A smoother experience and better support reinforce the club's perception of quality.

Pictogram of the CORE logo representing the retail data analysis software platform.

↑ +5 à +10%

Operational efficiency .

Teams are mobilized at the right time, in the right place, with a direct impact on productivity.

Pictogram of a store and retail point-of-sale analysis

↓ -10 à -20%

Optimized staffing time .

More accurate resource allocation reduces overstaffing and optimizes schedules.

Our use cases.

Concrete uses, measurable results.

picto chrono

Visitor numbers.

Check gris@x2-2 Visitor segmentation.
Check gris@x2-2 Store traffic.
Check gris@x2-2 Occupancy rates.
Check gris@x2-2 Seasonal analysis.
Check gris@x2-2 Average time. POS comparison.
Check gris@x2-2

line increase

Route.

Check gris@x2-2 Journey mapping.
Check gris@x2-2 Transition rate.
Check gris@x2-2 Zone of attraction.
Check gris@x2-2 Layout. Queuing
Check gris@x2-2 .
Check gris@x2-2 Breaking point.

picot barchart

Interaction.

Check gris@x2-2 Animation engagement.
Check gris@x2-2 Vendor interaction.
Check gris@x2-2 Use of kiosks & screens.
Check gris@x2-2 Product trials.
Check gris@x2-2 Assistance needed
Check gris@x2-2 Product interaction.

picto rocket

Conversion.

Check gris@x2-2 Retail media performance.
Check gris@x2-2 Conversion rates.
Check gris@x2-2 Campaign impact.
Check gris@x2-2 Checkout abandonment
Check gris@x2-2 Conversion by zone.
Check gris@x2-2 Exit without purchase.

Our use cases.

Concrete uses, measurable results.

picto chrono

Visitor numbers.

Check gris@x2-2 Visitor segmentation.
Check gris@x2-2 Store traffic.
Check gris@x2-2 Occupancy rates.
Check gris@x2-2 Seasonal analysis.
Check gris@x2-2 Average time. POS comparison.
Check gris@x2-2

line increase

Route.

Check gris@x2-2 Journey mapping.
Check gris@x2-2 Transition rate.
Check gris@x2-2 Zone of attraction.
Check gris@x2-2 Layout. Queuing
Check gris@x2-2 .
Check gris@x2-2 Breaking point.

picot barchart

Interaction.

Check gris@x2-2 Engagement animations.
Check gris@x2-2 Vendor interaction.
Check gris@x2-2 Use of kiosks & screens.
Check gris@x2-2 Product trials.
Check gris@x2-2 Assistance needed
Check gris@x2-2 Product interaction.

picto rocket

Conversion.

Check gris@x2-2 Retail media performance.
Check gris@x2-2 Conversion rates.
Check gris@x2-2 Campaign impact.
Check gris@x2-2 Checkout abandonment
Check gris@x2-2 Conversion by zone.
Check gris@x2-2 Exit without purchase.

A new standard for driving the club experience.

#ERP

🛒

Mutation.

Gyms are no longer simple training areas, but true places of experience and life. This evolution calls for fluid flow management to avoid saturation and maintain a high level of customer satisfaction.

⚡️

Mastery.

Air has understood: to manage these dynamic clubs, you need to see, understand and act. Precise observation of occupancy is the key to aligning human resources with the real needs of indoor athletes.

👁️

Steering.

That's where CORE comes in: a computer vision technology that transforms the existing video infrastructure into intelligent data, making it possible to correlate affluence with the availability of reception teams.

Operational challenges.

2-2

Traffic & customer flow.

Anticipate and control fluctuating traffic flows at different times and in different areas. Without real-time visibility, attendance peaks degrade the club experience and create operational tensions.

3-2

Member experience.

Guarantee a smooth, optimal welcome to your facilities, even during busy periods. Waiting times, overcrowded facilities and a lack of support have a negative impact on customer satisfaction and loyalty.

1-3

Team management.

Align staff presence with real needs in the field. Without reliable data, it's difficult to match resources to the right place at the right time, resulting in inefficiency and higher costs.

San Francisco

Lack of visibility.

Access precise indicators to help you manage your clubs on a day-to-day basis. Without actionable data, decisions are still too often based on intuition rather than concrete, actionable insights.

10

Employees

4

Licenses

1

Equipped site

Logo CORE – plateforme d’intelligence artificielle et de vision par ordinateur pour l’analyse des données retail et magasin

The solution for turning your video streams into data.

CORE analyzes real-world images to extract directly actionable information.

CORE platform interface displaying retail analysis dashboards with footfall indicators, customer distribution, in-store itineraries and access to Insights, Events, Library and Configurator modules

Use cases.

Concrete uses for measurable results.

Case dusage-1-2

Input/output counting.

CORE tracks the number of members present in the club in real time via existing and installed cameras. This data is used to control overall attendance and ensure that comfort levels are respected for optimal sports sessions.

Case dusage-2

Waiting and busy.

The solution precisely measures waiting time and the occupancy ratio of internal and external reception areas. These indicators make it possible to instantly adjust staffing levels to facilitate customer entry.

Case dusage_PUBLIC-4

Marketing segmentation.

The system anonymously analyzes the profile of members (gender, age) using the gym. These insights enable On Air to fine-tune its offer, class times and communication to better match the expectations of sports enthusiasts.

Case dusage_ERP-3

Operational management.

By correlating customer flow with staff presence, On Air optimizes its human resources. The ultimate goal for the gym is to ensure that every member receives a prompt, high-quality welcome, even during peak periods.

From data to action, in real time.

CORE transforms video streams into concrete data to understand, anticipate and act at every moment in the club.

OnAir-Entrees
OnAir-Affluence
SegmentationMarketing

Picto module Insights de CORE (XXII twentytwo) Insights.

A complete view of club activity and usage.


CORE provides a real-time reading of flows, waiting times and club occupancy, enabling you to anticipate peaks and optimize operations.

Usage analysis and member segmentation provide a detailed understanding of profiles and behaviors, to continuously adjust offers, teams and experience.

👉 The result: rapid decisions, directly aligned with reality on the ground
.

Picto module Events de CORE (XXII twentytwo) Events.

Real-time alerts to manage reception.

CORE continuously detects critical operational situations, such as abnormal waiting times at reception desks, and triggers real-time alerts.

By automating detection and feedback, CORE avoids friction and guarantees consistent service quality, even during busy periods.

👉 The result: a responsive welcome, with no sudden waits, at the service of the customer experience.

OnAir

What convinced us was CORE's ability to give us an objective view of our clubs' attendance figures. We can now precisely correlate the presence of our staff with customer flows, guaranteeing a premium On Air experience for every sportsperson.

Innovation Department, On Air

📢 Boost your sales!

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