The importance of data in shopping center management

In an increasingly digitalized world, data has become a key lever for efficient shopping center management. Understanding visitor behavior, optimizing spaces, improving the customer experience: these are just some of the challenges that managers face on a daily basis.

Nhood, a major player in property management, understands this. In response, the company has chosen to integrate CORE, a real-time analysis solution that transforms data into a strategic advantage.

CORE: a performance-enhancing solution

CORE is based on a lightweight, agile technology that leverages existing shopping center infrastructure - notably surveillance cameras. It analyzes visitor flows, identifies hot and cold zones, and maps customer paths with great precision.

The results are instantaneous, legible and exploitable. Thanks to these insights, Nhood can adapt its management in real time, make better decisions and strengthen its competitiveness.

Better understanding visitors, in real time

One of Nhood's primary objectives was clear: to better understand its visitors in order to serve them more effectively. Thanks to CORE, the company can now measure concrete indicators such as :

• store traffic,

• waiting times,

• and event attendance.

This data not only helps to optimize the customer experience, but also to detect risks (crowd movements, congestion, etc.) and respond immediately.

Optimizing spaces and routes

CORE also enables Nhood to optimize the use of its retail space. Flow analysis reveals under-utilized areas and high-traffic points. The result: a better distribution of space, an enriched visitor experience and maximized sales performance.

By cross-referencing this data with retailer figures, it even becomes possible to fine-tune the retail offering according to actual usage.

Tangible value for partners and owners

The benefits of CORE don't stop at internal management. The solution also brings strong added value to partners and owners.

The reliable data provided by CORE makes it possible to :

• measure the impact of marketing campaigns,

• evaluate the effectiveness of events,

• and guide strategic decisions with precision.

This transparency strengthens the relationship of trust and gives each player the tools to manage and improve performance.

What's next? Enriched data, customized indicators

Nhood has no intention of stopping there. Eventually, the company intends to offer enriched data, with customized indicators for each customer. The aim: to go even further in fine-tuning usage analysis, for ever more intelligent, agile and tailored management.

The wider deployment of CORE will also enable data to be harmonized across the entire fleet, providing a coherent global view of flows and performance.

In conclusion

With CORE, Nhood transforms data into a genuine strategic lever. By analyzing behavior in real time, optimizing its spaces and enhancing the value of its partners, the company is paving the way for a new generation of shopping center management - more reactive, more intelligent, more connected to actual usage.