In an ever-changing technological landscape, Generative Artificial Intelligence (GenAI) is emerging as one of the most promising advances of the last decade. Whether for content creation, software development or large-scale personalization, GenAI is radically transforming the way companies, including XXII, approach innovation.

But what makes this technology so essential?

What is GenAI?

GenAI is a branch of AI that uses advanced deep learning models, such as convolutional neural networks (CNN) and transformers (GPT, BERT) to generate new data from existing information sets.

Unlike traditional AI, which is limited to classification or prediction, GenAI is capable of creating new content: text, images, video, even computer code.

Its flagship technologies include natural language processing (NLP) and computer vision, enabling XXII to develop solutions for a wide range of sectors, including retail, logistics and transport.

Concrete GenAI use cases

Automated content creation
Thanks to models like GPT-4, articles, posts and marketing scripts can be generated instantly, offering large-scale personalization - an essential lever for capturing and retaining consumer attention.

Code generation
Tools like GitHub Copilot assist developers by automatically proposing code blocks or fixes, speeding up the development cycle and freeing up time for higher value-added tasks.

Customer service automation
Generative chatbots, combining NLP and machine learning, manage customer interactions in real time. Unlike conventional systems, they explore multiple avenues to offer personalized, tailored responses, enhancing the customer experience while lightening the load on human teams.

Why GenAI is a game-changer

What sets GenAI apart is its ability to produce scalable content while maintaining a high degree of personalization.

For XXII's partner companies, this translates into :

• Optimizing costs and resources
  Thanks to an integrated approach and distributed systems (such as the cloud), GenAI maximizes operational efficiency while enabling rapid adaptation to market changes.

• Enhanced user experience
  Personalized interactions based on AI open up new perspectives: product recommendations, tailored services, real-time behavioral analysis. The result? Enhanced customer satisfaction and loyalty.

The future of GenAI

With the growing power of GPUs and the sophistication of deep learning models, GenAI is poised to become ever more deeply integrated into our lives and businesses.

Its applications will extend from marketing and logistics to audiovisual content creation.

It's important to remember that GenAI produces what it knows: it relies on pre-existing data to generate its results, which underlines the importance of data quality and human expertise.

XXII's commitment

XXII continues to innovate in the field of generative AI, enabling companies to stay at the forefront of technology and maximize their productivity.

In short, GenAI doesn't just transform the way we work; it redefines what's possible when it comes to innovation, while building on solid, mastered foundations.