Innovating differently: the impact of hackathons at XXII
At XXII, hackathons aren't just internal events: they're real drivers of innovation. They enable us to turn concrete challenges into opportunities, thanks to our CORE platform and strategic partnerships like the one with Decathlon.
🚀 Hackathons: innovation gas pedals
In a context where needs evolve fast, rapid innovation is a strategic asset. Our hackathons bring together multidisciplinary teams around a precise objective: to develop concrete solutions to customer issues in just a few days.
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Intensive collaboration and targeted creativity
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Task forces formed on the fly, able to iterate rapidly
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Results tested directly in the field
It's this agile dynamic that enables us to adapt our CORE product to the business realities of our partners.
🤝 XXII x Decathlon: a co-constructed innovation
Our collaboration with Decathlon is a perfect illustration of this approach. Together, we worked on in-store flow analysis, with a clear objective: to go beyond simple observation to create tools that are genuinely useful to teams in the field.
One of our flagship projects?
Re-identifying a customer from one camera to another - without ever breaking RGPD rules.
This successful challenge demonstrates our ability to reconcile technological innovation and regulatory requirements, while enriching the customer experience.
📊 CORE: a lever of efficiency for sales teams
Our CORE platform is at the heart of this transformation. It enables, for example:
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View sales support (by zone or product) in real time.
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Identify gaps in customer interaction
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adjust planning to maximize efficiency in the field.
A striking finding: only 17% of team time is spent in front of the customer. By reducing manual tasks and automating certain operations, we're freeing up time for what really counts: exchange and advice, which are essential for technical products.
📦 Better management of restocking, increased sales
Another key issue for sales outlets is inventory management.
Thanks to the data collected by CORE (traffic, sales, hot zones), we help our partners to :
Result: up to +7% in potentially recoverable sales, simply by relying on the right signals.
🔧 Hackathon challenges: agility & adaptation
Every hackathon at XXII is a field for experimentation. Our teams must:
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Prototype solutions in limited time
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Meet network, hardware and field constraints
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Collaborate directly with customer teams to adjust tools on an ongoing basis.
This fast pace means we have to get straight to the point, test fast and learn even faster. And it's this speed of execution that sets us apart.
🔍 Want to get involved?
Our hackathons are open to anyone who wants to innovate differently. Whether you're :
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A company looking for concrete solutions
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An expert interested in joining an agile task force
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Or an AI, vision or data enthusiast
... there's a place for you at XXII.
Join us to turn your challenges into opportunities.
Together, let's imagine useful, responsible and sustainable solutions.
