Iris Galerie reinvents the photographic portrait by transforming its customers' irises into unique works of art. With a presence in several countries and a fast-growing international network of galleries, Iris Galerie welcomes visitors every day to spaces where customer experience, flow and sales performance must be perfectly mastered.
In high-traffic stores, understanding visitor behavior becomes a strategic challenge. Between waiting areas, discovery spaces and flagship products, movements are constantly evolving, requiring a precise, real-time view of the terrain.
To improve both the customer experience and operational efficiency, Iris Galerie relies on CORE to transform its existing video infrastructure into a genuine real-time retail analysis and management tool.
Concrete uses, measurable results.
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Visitor segmentation. Store traffic. Occupancy rates. Seasonal analysis. Average time. POS comparison.
Journey mapping. Transition rate. Zone of attraction. Layout. Queuing . Breaking point.
Animation engagement. Vendor interaction. Use of kiosks & screens. Product trials. Assistance needed Product interaction.
Retail media performance. Conversion rates. Campaign impact. Checkout abandonment Conversion by zone. Exit without purchase.
Thanks to a better understanding of visitor behavior and store visits, Iris Galerie is able to optimize the customer experience, improve sales performance and manage its sales areas more effectively. The benefits are rapid, visible and measurable throughout the network.
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Reduced waiting times .
A better distribution of visitor flows makes reception areas more fluid and reduces queues at peak times.
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Enhanced customerengagement.
A smoother experience and optimized pathways increase attention time and interest in the products and works on display.
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Sales performance .
Teams identify the most attractive areas to optimize store layouts and maximize conversion opportunities.
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Operational efficiency.
A real-time view of activities enables rapid adaptation of field resources and improved day-to-day management of galleries.
Flow control.
A better understanding of customer behavior is essential for managing shopping centers. Between routes, time spent and areas of interest, customer habits are constantly evolving, requiring reliable, real-time data.
Team coordination.
Identifying the best-performing areas and under-utilized spaces is a strategic challenge. Without precise visibility of flows and the attractiveness of locations, it becomes difficult to optimize layout and commercial activations.
Operational responsiveness.
Reacting quickly to variations in activity is essential to guarantee a fluid and consistent visitor experience. Teams need to be able to adapt resources, anticipate peaks in traffic and manage the site with a centralized view of the field.
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CORE analyzes real-world images to extract actionable information.
Customer segmentation.
Analysis of visitor profiles according to their movements and areas of interest (e.g. jewelry vs. clothing), to refine targeting and offers.
Space zoning.
Division of galleries into strategic zones to measure footfall and optimize layout according to traffic flow.
Optimizing the customer journey.
Reorganization of sales outlets according to observed flows to maximize exposure to flagship products and improve the customer experience.
Hotspot detection.
Identify the areas where customers stop the most (e.g. in front of a painting), to optimize the presentation of products or offers.
Centralized multi-site management.
Supervise gallery performance remotely, in real time, with a consolidated view on the cloud for data sharing!
Continuous layout improvement.
Regular adjustments to underperforming zones to increase their attractiveness.
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Insights.A precise reading of visitor behavior.
CORE analyzes visitor flows within shopping centers in real time to measure footfall levels, customer paths and the attractiveness of different areas of the site.
Operational and marketing teams have access to detailed indicators on movements, presence times and areas of interest, enabling them to identify the best-performing areas of the center.
👉 The result: a better understanding of visitor behavior and more precise steering of operations, animations and retail spaces.
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Events.Activatable data to steer operations continuously.
CORE tracks visitor flows and activity levels throughout the day to immediately identify variations in footfall by zone or time of day.
Teams can thus adapt field resources, adjust operational devices or optimize certain activations to improve the visitor experience and site performance.
👉 The result: dynamic management of shopping centers, based on reliable, real-time field data.
Transform the physical world into data.
Ai vision software