Business Case

Decathlon is a French company that designs, manufactures and sells sporting goods for everyone. Present in over 70 countries, it makes sport accessible through innovative, high-quality products at affordable prices. The brand is also renowned for being at the cutting edge of in-store innovation, notably through theadvanced use of technologies to streamline customer journeys andenhance the customer experience. It regularly experiments with new devices and rethinks its spaces to offer immersive, interactive experiences.

Appointment with an expert 🚀

Foreword

#Retail

🤝

Collaboration.

At a time when retail needs to become more agile, Decathlon and XXII are combining their expertise to transform flow analysis into a performance driver.A technological alliance serving a shared vision: better understanding for better selling.

🎯

Objective.

Better support for customers, zone by zone, product by product: that's the challenge of our collaboration. Thanks to CORE, we are able to precisely identify interaction times, routes and optimization levers in the field.

🔥

Impact.

Cross-camera re-identification, measurement of useful sales time, anticipation of restocking: the results speak for themselves.XXII and Decathlon demonstrate that innovation and regulatory compliance can go hand in hand for enhanced sales performance.

The challenges.

At Decathlon, the challenges are many: ensuring optimum customer support in-store, improving product availability, while lightening the operational load on teams. In a highly dynamic environment, it has become essential to monitor performance in real time, and to develop sales practices based on concrete data. But how can this be achieved without burdening processes or compromising the customer experience?

The solution.

This is where COREcomes in , the computer vision platform developed by XXII. By capturing physical flows and transforming this data into actionable insights, CORE makes it possible to visualize salesperson presence times, optimize schedules, detect friction points and anticipate restocking needs. A turnkey solution that connects data to the field, for measurable performance and immediate in-store impact.

Re-identification.

CORE makes it possible to recognize the same customer as he moves from one camera to another, without resorting to biometrics or breaching regulations. This provides a better understanding of customer journeys in-store, while strictly respecting privacy.

Sales support.

CORE analyzes the time sales staff spend with customers, by zone and product type. This data helps to adjust schedules, optimize resources and free up time to create more value on the shelf.

Optimization of restocking.

By cross-referencing customer flows and sales, CORE anticipates replenishment needs and reduces stock-outs, offering an opportunity to increase sales by up to +7%.

The ROI that transforms your performance.

Thanks to automatic detection of waiting visitors and direct connection with the sales call system, Decathlon benefits from smarter team allocation and a much smoother customer experience.

Flow

Performance

Commitment

+70,000 in additional revenue per store / year.

This increase is directly linked to better on-shelf conversion and fewer no-takeovers.
Major improvement in customer experience.

Teams called in at the right time, shorter assistance times and greater satisfaction with in-store interactions.