Sierra Nevada, a data-driven ski resort.

Sierra Nevada is one of the most iconic ski resorts in Southern Europe. With more than 100 kilometers of slopes and a steadily growing international visitor base, the resort must balance service quality, safety, and operational efficiency across its entire domain.

To meet these challenges, Sierra Nevada relies on CORE to monitor visitor flows in real time, anticipate peak attendance periods, and optimize the deployment of on-site resources.

The client

Nos cas d'usage.

Des usages concret, des résultats mesurables.

Fréquentation.

Segmentation visiteurs.
Affluence magasin.
Taux d'occupation.
Analyses saisonnières.
Temps moyen.
Comparaison PDV.

Parcours.

Cartographie du parcours.
Taux de transition.
Zone d'attraction.
Aménagement.
File d'attente.
Point de rupture.

Interactions.

Engagement animations.
Interaction vendeurs.
Usage des bornes & écrans.
Essais produits.
Besoin d'assistance
Interaction produit.

Conversion.

Performance retail media.
Taux de conversion.
Impact campagnes.
Abandon en caisse
Conversion par zones.
Sortie sans achat.

Visible results from the very first seasons.

Thanks to real-time analysis of visitor flows and occupancy levels, Sierra Nevada improves resort operations while delivering a smoother experience for visitors.

↓ 20% to 40%

Faster detection of overcrowded areas.

Teams quickly identify high-pressure zones and can take action before significant congestion develops.

↑ 25% to 40%

Visibility into visitor flows.

Field data provides precise insights into movement patterns and attendance levels across the resort.

↑ 15% to 30%

Improved operational efficiency.

Resources are deployed in the right place at the right time according to real on-site demand.

↑ 20% to 35%

Enhanced visitor experience.

Better flow management helps reduce waiting times and improve circulation throughout the resort.

Foreword

#ERP

🗻

Territory.

The Sierra Nevada is a strategic location for winter tourism in Spain. With an altitude of over 3,000 meters, it guarantees optimum snow conditions throughout the season. Its geographical position makes it a privileged destination for winter sports enthusiasts from Europe and beyond.

👥

Traffic.

With its fast access from Granada and its numerous infrastructures, the Sierra Nevada sees massive flows of skiers, tourists and families. A continuous influx that requires fluid logistics and services capable of absorbing high visitor peaks.

👁️

Steering.

To guarantee the best possible visitor experience, resorts like Sierra Nevada need to rely on precise data on visitor numbers, mobility and incidents.Intelligent flow management makes it possible to secure slopes, optimize equipment and anticipate needs in real time.

Managing peak attendance

Anticipate variations in visitor volumes based on seasonality, weather conditions, and activity areas to reduce overcrowding.

Resource optimization

Deploy operational teams according to real-time field conditions to improve service quality and responsiveness.

Securing visitor journeys

Quickly identify congestion areas and friction points that could impact visitor safety and comfort.

See Better. Perform Smarter.

CORE analyzes real-world images to extract actionable information.

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CORE platform interface displaying retail analysis dashboards with footfall indicators, customer distribution, in-store itineraries and access to Insights, Events, Library and Configurator modules

Lift queue management.

Thanks to real-time analysis of visitor flows around chairlifts, the resort can anticipate peak demand, redistribute flows to other lifts and improve customer satisfaction.

Safety on sensitive slope areas.

Detection of intrusions into closed or dangerous areas (avalanche risk, maintenance), detection of prolonged presence or falls on less-frequented slopes.

Optimization of visitor parking.

Real-time monitoring of parking lot occupancy, dynamic management of signage to redirect vehicles, and fine-tuned planning of shuttles or services to make journeys more fluid.

Insights.

A detailed understanding of flows across the entire resort.

CORE continuously analyzes visitor movements to identify the busiest areas, peak attendance periods, and locations likely to experience congestion.

Teams gain a consolidated view of activity across the entire resort, making it easier to make informed decisions and optimize operational resources.

👉 Result: better control of visitor flows and a smoother experience for guests.

Events.

Real-time alerts to anticipate critical situations.

CORE automatically detects unusual attendance variations and congestion phenomena across the resort’s strategic areas.

Teams can quickly adapt reception measures, regulate access, or redeploy resources whenever necessary.

👉 Result: proactive attendance management and continuous improvement of visitor safety and comfort.

Thanks to CORE, we've gained in visibility, responsiveness and peace of mind. The platform enables us to anticipate peaks in visitor numbers and offer our visitors a smoother experience, even in high season.

Javier Sanchez Cabello, Chief Data & Analytics Officer

Business Case

How does Sierra Nevada anticipate visitor flows to ensure a smooth and safe experience?