Nhood is a mixed-use real estate operator with over 1,000 employeesin 10 countries. Specializing in the regeneration of commercial sites, it transforms shopping centers, retail parks and mixed-use districts into vibrant,sustainable urban hubs.
In the field, its operational and marketing teams face a number of challenges: managing day-to-day activity, analyzing flows, activating the right levers to energize spaces.
But given the complexity of these environments, a tool was missing: a solution capable of objectively observingcenter life inreal time, to better understand, decide and act.
To meet these needs, CORE has been implemented at 2 of their sites.
The objective: continuous optimization of sales performance thanks to a detailed analysis of usage, in every square meter.
Site traffic.
Traditional visitor tracking in shopping centers is no longer enough. With CORE, Nhood tracks flows in real time, zone by zone, to adjust resources and optimize operations.
Marketing segmentation.
Nhood wanted more than just a count. CORE reveals anonymized behavioral and socio-demographic data to better target campaigns and offers.
Customer journey analysis.
Nhood uses CORE to analyze visitor paths with anonymized heatmaps, identify low-traffic areas and optimize layout to improve the customer experience.
Analysis of areas of interest.
CORE enables Nhood to precisely measure the impact of each event, by analyzing the number of visitors and the attractiveness of each area, so as to optimize programs and maximize results.
Transform the physical world into data.
Ai vision software