Why computer vision is (also) key to retail ROI

Retail is no longer an instinctive business. Today, a store's performance depends on data.
Except that in stores, we observe a lot... but we measure little. Traditional tools are no longer enough to explain why a product isn't selling, why a window isn't converting, why a shelf remains empty even though the traffic is there.

That's exactly what CORE is changing.

Thanks to computer vision, CORE transforms the cameras in your stores into intelligent sensors capable of deciphering customer behavior, pathways and interactions, and linking them to your business indicators.
Not just for the pleasure of observing. But to increase your profitability.

An offer that sticks to your customers

You don't sell better because you "feel" your offer is well positioned. You sell better when you know who comes into your store, what they look at, where they stop, and what they ignore.

CORE lets you segment customers in real time: estimated age, perceived gender, frequency of visit, in-store behavior.
At last, you know who frequents which product universe, at what times of day or week. Result:
✅ Better aligned ranges
✅ More efficient rotations
✅ Lower levels of dormant stock
✅ Up to +15% conversion in adjusted departments

A sales area that works better

Every square meter has a cost. CORE helps you maximize its value.

By analyzing customer flows in your aisles, CORE identifies hot zones (where attention is high) and cold zones (where nothing happens). You can then :
→ reposition products
→ modify signage
→ adapt your layouts
→ adjust traffic flow

And above all, measure the direct effect of each change.

Teams where they're really needed

CORE detects situations with a high relational impact: waiting in a booth, crowds without advice, long queues.
Thanks to contextual alerts, your teams can intervene in the right place, at the right time. It's simple, but highly effective:

➡️ Less waiting time
➡️ More advice given
➡️ Better customer experience
➡️ +20% satisfaction at checkout or in the booth, according to our analyses

Retail marketing that (finally) proves its impact

Does a window display really attract attention? Does point-of-sale advertising change the customer journey? Does a promotion drive more traffic? CORE lets you find out, objectively.

At last, you can measure the attraction rate, the bounce rate, or the duration of exposure to an offer, by linking them to your sales.

Result:
🎯 Retail campaigns based on facts, not hunches
🎯 Operational A/B testing in the field
🎯 An activation strategy that delivers proven ROI, not assumed ROI

Multisite management unified at last

With CORE, you can compare performance between stores:

• same campaign, different results?

• same volumes, but different behaviors?

• A concept that works in one flagship but not elsewhere?
  
  

From now on, you'll have a complete overview of your business, with consistent, consolidated, actionable data.

ROI is not a promise. It's a lever you can activate.

CORE is not a monitoring tool. It's an optimization tool.
It transforms visual data into profitable business decisions that can be measured quickly, without the need for heavy infrastructure. That's why it's already deployed by the biggest retailers, and tested by the most demanding.

CORE is vision for results.

And results are ROI.