As a child, he wanted to be a big bandit or a bus driver. His passion for music led him to set up his own label with Dam, his childhood friend. At 18, with a hit in his pocket, he left the music business to open his first radar detector store in Paris, followed by a second, a third and a fourth... From his small Parisian store and his meeting with the founders of Coyote, the brand's distribution network was born. Ten years later, his thirst for entrepreneurship and the desire to start from scratch led him to leave the company and found XXII, with Dam.

A passionate self-starter, a lover of innovation and challenge, we take a look back at the career of our founder and CEO William Eldin for Ekkiden and Innovation Leaders.

Enjoy!