At VivaTech 2025, we are proud to announce a strategic partnership with Amazon Web Services (AWS). Our CORE solution, dedicated to the intelligent analysis of video streams in retail, will soon be available on the AWS Marketplace.

This means that any retailer, anywhere in the world, will be able to deploy our technology in just a few clicks, directly from the AWS environment in a fast, secure and perfectly scalable way.

This partnership embodies our ambition: to make sovereign, ethical and operational AI accessible, capable of profoundly transforming the customer experience and performance of physical retail outlets.

"This strategic partnership with AWS marks a decisive step in our mission: to offer all retail chains direct access, via the AWS marketplace, to the most advanced analytics solution for physical retail. XXII is one of the first truly scalable computer vision platforms, designed to generate immediate ROI on operations: customer categorization, sales call, path optimization, revolutionary application depth to transform customer experience, in-store sales performance", says William Eldin, CEO and founder of XXII.

A plug & play solution to reinvent the in-store experience

CORE transforms existing video streams into actionable, real-time data:

• Visitor behavior mapping
  
  

• Linear and cold/warm zone performance measurement
  
  

• Conversion rates by path type
  
  

• Detection of anomalies or high-risk behavior
  
  

• Decision-making dashboards for field and head office teams
  
  

Deployable without proprietary hardware, interoperable with all camera systems on the market, the solution integrates natively into AWS cloud environments.

AWS bets on sovereign European AI

The partnership also marks AWS's commitment to supporting sovereign and responsible European technologies. XXII is committed to ethical AI, without facial recognition, respectful of the RGPD and civil liberties.

A shared ambition: to deploy XXII in every store in the world

Present in hundreds of points of sale in France and internationally, XXII is accelerating its growth through this partnership to address the entire global retail market, directly from AWS.