Discover how XXII's CORE revolutionizes shopping mall management
Thanks to granular data, CORE maximizes mall performance while enhancing the customer experience.
Understand your customers precisely
In retail, knowing who your customers are and how they behave is the key to boosting sales.
The CORE solution collects highly detailed data for fine-tuned customer segmentation.
Example: Some visitors spend more time in the jewelry section, others prefer clothes. This knowledge makes it possible to personalize offers and promotions, increasing conversion and loyalty.
Make the Most of High-Impact Zones
Some areas naturally draw customer attention.
CORE detects these hotspots in real time, enabling quick action to:
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highlight the right products,
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create smart product associations,
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and boost the visibility of new arrivals or promotions.
The store layout becomes dynamic, constantly aligned with real customer behavior.
Seamless Integration with Your Existing Systems
CORE connects effortlessly to your current infrastructure — surveillance cameras, business intelligence tools, and POS systems.
All your data is centralized.
You can easily cross-reference traffic patterns with sales performance to make smarter, faster decisions on the shop floor.
A Cloud-Based Solution Designed for Multi-Site Retail
Accessible from anywhere, CORE makes coordination between headquarters and store teams simple and effective.
Thanks to its cloud-based architecture:
Actionable Data, Not Just Metrics
CORE turns every customer interaction into a growth opportunity.
It allows you to:
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detect trends early,
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anticipate customer needs,
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fine-tune marketing campaigns,
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and train teams based on observed behaviors.
Data becomes a true performance driver, concrete, measurable, and easy to act on.
In a nutshell
XXII's CORE offers an innovative and comprehensive approach to managing shopping malls:
Granular data + intelligent zoning + layout optimization + seamless integration + cloud solution = maximized performance and exceptional customer experience.
