IRIS Galerie is an innovative brand offering unique portraits of customers' irises , transformed into works of art.Present in several countries, the company is experiencing strong growth, with a network of over 70 boutiques worldwide.
With its rapid growth, IRIS Galerie needs to better understand its visitors and optimize its spaces.
Sales management becomes complex: which areas perform well? Which products attract attention?How can we adjust layout and actions in real time?
Conventional tools are no longer enough: IRIS needs reliable, fine-grained, actionable data to pilot each gallery with precision.
IRIS Galerie uses CORE to centralize video feeds from its stores and automate anomaly detection (intrusions, suspicious behavior, cash register openings, etc.). The platform offers intelligent replay, rapid, multilingual deployment, and an intuitive interface for both local teams and head office.
With CORE, video surveillance becomes a genuine strategic decision-making tool.
Customer segmentation.
Analysis of visitor profiles according to their movements and areas of interest (e.g. jewelry vs. clothing), to refine targeting and offers.
Space zoning.
Division of galleries into strategic zones to measure footfall and optimize layout according to traffic flow.
Optimizing the customer journey.
Reorganization of sales outlets according to observed flows to maximize exposure to flagship products and improve the customer experience.
Hotspot detection.
Identify the areas where customers stop the most (e.g. in front of a painting), to optimize the presentation of products or offers.
Centralized multi-site management.
Supervise gallery performance remotely, in real time, with a consolidated view on the cloud for data sharing!
Continuous layout improvement.
Regular adjustments to underperforming zones to increase their attractiveness.
Transform the physical world into data.
Ai vision software