Aroma Zone

Business Case

Aroma-Zone is the French pioneer in natural beauty and "Do It Yourself" (DIY). In the midst of its retail expansion, the brand is transforming the in-store experience by combining education and personalization. For its strategic point of sale at the CNIT in La Défense, Aroma-Zone relies on real-time data analysis to optimize the customer journey and the management of its themed departments.

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Foreword

#Retail

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Change.

Aroma-Zone stores are no longer simply points of sale, but places for advice and creation. The complexity of the flow at CNIT requires a detailed understanding of the interactions between visitors and the different universes (Wellness, Home, Beauty).

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Mastery.

To manage such a busy flagship, Aroma-Zone needs to see, understand and act. Controlling waiting times and the distribution of visitors by department is the key to guaranteeing a smooth customer experience and quality advice.

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Vision.

That's where CORE comes in: a computer vision technology that transforms video streams into retail performance data. AI is used to analyze the attractiveness of each zone to boost operational efficiency.

The challenges.

Aroma-Zone faced a major challenge: optimizing the customer journey in a multi-universe space. The company needed to precisely quantify the attractiveness of its departments (Top/Flop), and monitor fluidity at the checkout to avoid friction peaks during busy hours at the CNIT.

The solution.

To meet these needs, CORE was implemented at the Porta di Roma pilot site in Italy. The objective: continuous optimization of DOOH (Digital Out Of Home) thanks to detailed analysis of exposure and audience in front of each totem.

Affluence analysis.

CORE measures the number of admissions in real time and compares the data with the previous day. This visibility makes it possible to anticipate peaks in activity and adjust store staff to maintain an optimal welcome.

Performance spokes.

The system identifies the most visited areas (e.g. Wellness) versus the least attractive (e.g. DIY). This enables Aroma-Zone to optimize its merchandising and product layout according to actual traffic flows.

Visitor profiling.

Thanks to segmentation by gender and age group, the company is able to refine its customer knowledge. This data helps to tailor product offerings and marketing campaigns to different profiles.

Smooth checkout.

CORE tracks average and maximum waiting times at checkouts. By identifying bottlenecks, Aroma-Zone improves its operational reactivity to guarantee fast checkout, a critical part of the experience.

Thanks to CORE, we now have an objective view of the life of our boutique at the CNIT. The ability to link real-time footfall to the performance of our departments means we can adjust our retail strategy to better support our customers in their beauty journey.

Retail Performance Manager, Aroma-Zone