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Business Case

PwC is an international consulting and auditing firm with expertise in strategy, finance, risk, legal affairs and technology, serving the sustainable performance of companies and public organizations.

Appointment with an expert 🚀
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Equipped site
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#Event

Foreword

Real time.

Thanks to CORE, PwC was able to track footfall, hot spots and peaks, providing an instant view of engagement on their VivaTech stand.

Easy to use.

CORE was distinguished by its rapid implementation and intuitive handling, enabling PwC to capture key data without technical expertise.

Strategic follow-up.

Beyond the event, PwC used CORE to qualify leads, segment visitors and prepare post-show campaigns, reinforcing the commercial impact of their presence.

Background.

PWC

The challenges.

At VivaTech 2025, PwC wanted to go beyond mere impressions. The challenge: to measure the real impact of their booths, understand visitor paths, identify areas of interest and draw concrete lessons to optimize engagement, sales follow-up and preparation for future events.

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The solution.

With CORE, PwC deployed areal-time visual analysis solution. In less than half a day, the system captured visitor flows, displayed key indicators (hot zones, length of presence, peak traffic) and enabled clear follow-up, lead qualification and strategic data exploitation.

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Attendance monitoring

Real-time visualization of the number of visitors to your stand, enabling you to adapt your teams and optimize your welcome according to peak visitor numbers.

Hot zone analysis

Identification of the most attractive spaces by detecting areas of concentration, to rethink layout and maximize visual impact.

Length of presence

Measurement of the average time spent by visitors on the stand, useful for assessing the quality of interactions and the interest aroused by animations.

Total visitor count

CORE accurately measured the number of unique visitors to the stand throughout the show, providing reliable data for assessing overall attractiveness.

📢 Boost your sales!

Discover how CORE optimizes in-store interactions and improves your conversion rate.

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