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Business Case

Nhood is a mixed-use real estate operator with over 1,000 employees in 10 countries. Specializing in the regeneration of commercial sites, it transforms shopping centers, retail parks and mixed-use districts into vibrant, sustainable urban hubs.

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2
Equipped sites
+ 300
Cameras
25
Licenses

#Retail

Foreword

Mutation.

Shopping centers are no longer simply places for consumption. They are becoming places of life, experience and services, in perpetual transformation. Their vocation is evolving: to welcome, entertain and build loyalty.

Mastery.

Nhood understands: to manage these complex locations, you need to see, understand and act. Real-time observation is the key to adjusting operations and enriching the customer experience.

Vision.

That's where CORE comes in: a computer vision technology that transforms video streams into intelligent data, to better understand each visit and boost retail performance.

Background.

Nhood surveillance cameras

The challenges.

In the field, its operational and marketing teams face a number of challenges: managing day-to-day activity, analyzing flows, and activating the right levers to energize spaces.
But given the complexity of these environments, a tool was missing: a solution capable of objectively observing center life in real time- to better understand, decide and act.

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CORE DASHBOARD

The solution.

To meet these needs, CORE was implemented at 2 of their sites.
The objective: continuous optimization of sales performance thanks to a detailed analysis of usage in each square meter.

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Site traffic

Traditional visitor tracking in shopping centers offers limited insight. With CORE, Nhood offers automated, real-time, zone-by-zone tracking, enabling teams to quickly adjust resources and optimize operations.

Marketing segmentation

Nhood wanted to go beyond simply counting visitors. CORE provides anonymized behavioral and socio-demographic data, enabling teams to better target campaigns and offers.

The customer journey

Nhood uses CORE to analyze visitor journeys with anonymized heatmaps, identify low-traffic areas and optimize layout to improve the customer experience.

Areas of interest

CORE enables Nhood to precisely measure the impact of each event, by analyzing the number of visitors and the attractiveness of each area, so as to optimize programs and maximize results.

📢 Boost your sales!

Discover how CORE optimizes in-store interactions and improves your conversion rate.

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