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Business Case

IRIS Galerie is an innovative brand offering unique portraits of customers' irises, transformed into works of art. Present in several countries, the company is experiencing strong growth, with a network of over 70 boutiques worldwide.

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150
Cameras
150
Licenses
75
Equipped galleries

#Retail

Foreword

Expansion.

At a time when physical retail is having to reinvent itself in the face of the rise of e-commerce, shopping malls are becoming much more than just sales outlets. They are becoming experience spaces, where every interaction must be thought through, measured and optimized.

The stakes.

To remain successful, galleries need to better understand their visitors, anticipate their expectations and adapt their actions in real time. Intuition alone is no longer enough: reliable, accurate, actionable data is needed to drive sales performance.

Reinvention.

This is the logic behind CORE, a platform designed to turn customer behavior into a genuine strategic resource. By reconciling field vision and global management, it offers galleries a new way of making decisions - faster, more precise and more profitable.

Background.

Image of an Iris Galerie boutique

The challenges.

With rapid growth, IRIS Galerie needs to better understand its visitors and optimize its spaces.
Sales management becomes complex: which areas perform well? Which products attract attention? How can layout and actions be adjusted in real time?
Conventional tools are no longer enough: IRIS needs reliable, fine-grained data that can be activated, to precisely manage each gallery.

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Tableau-de-bord-retail-analytics

The solution.

IRIS Galerie relies on CORE to centralize video feeds from its stores and automate anomaly detection (intrusions, suspicious behavior, cash register openings...). The platform offers intelligent replay, rapid, multilingual deployment, and an intuitive interface for both local teams and head office.
With CORE, video surveillance becomes a genuine strategic decision-making tool.

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Customer segmentation by behavior.

Analysis of visitor profiles according to their movements and areas of interest (e.g. jewelry vs. clothing), to refine targeting and commercial offers.

Space zoning.

Division of galleries into strategic zones to measure footfall and optimize layout according to traffic flow.

Optimizing the customer journey.

Reorganization of sales outlets according to observed flows to maximize exposure to flagship products and improve the customer experience.

Hotspot detection.

Identify the areas where customers stop the most (e.g. in front of a window or a picture), to optimize the presentation of products or offers.

Centralized multi-site management.

Remote, real-time monitoring of gallery performance, with a consolidated view in the cloud.

Continuous layout improvement.

Regular adjustments to underperforming zones to increase their attractiveness.

📢 Boost your sales!

Discover how CORE optimizes in-store interactions and improves your conversion rate.

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