What if innovation could reinvent the mountain experience?
At Sierra Nevada, we've put CORE to work to achieve a clear objective: streamline visitor flows to offer more skiing, less waiting, and a better-shared mountain experience.
In a ski resort, poor flow management doesn't just mean endless queues. It affects the overall experience: saturation of slopes, pressure on infrastructures, imbalance in services (restaurants, rentals, shops). The result? A drop in satisfaction, and a direct impact on visitor numbers and profitability.
Our mission with CORE: to transform these constraints into levers for action.
Located in Granada, Sierra Nevada is one of Spain's most popular resorts. Its appeal is an asset... but also a challenge. How can we absorb this massive flow of visitors while guaranteeing comfort, safety and skiing pleasure for all?
The stakes are clear: avoid saturation, intelligently manage lift queues and adapt access to the different areas of the resort in real time.
We have deployed CORE at the heart of the resort's infrastructure. Our technology collects and analyzes ridership data in real time to identify areas of tension, anticipate peaks in attendance, and rebalance flows.
Teams on site can then react immediately. And visitors benefit from up-to-date information to help them plan their visit to the resort. A fluid mountain changes everything.
Since activating CORE, Sierra Nevada has seen a significant drop in waiting times at lifts and strategic crossing points. Skiers spend less time in queues and more time on the slopes.
This new-found fluidity is directly reflected in visitor satisfaction... and their desire to return.
Our technology is not limited to flow management. Thanks to real-time data, the resort can also better calibrate flows in restaurants, optimize rental services or adjust its retail media campaigns according to visitor numbers.
Integration with our long-standing partners, XXII and Setesur, was seamless, in harmony with Sierra Nevada's existing ecosystem.
The insights generated by CORE go far beyond the current season. They enable the resort to anticipate, plan and adapt its investments and services according to real needs on the ground.
It's a continuous, evolving, user-oriented approach that gives Sierra Nevada a lasting edge in the mountain resort landscape.
With CORE, we give visitors back what they came for: the freedom to slide.
And for the resort, the means to intelligently manage all its operations.
Sierra Nevada is no longer just a ski destination. It's a model of innovation in motion.