Retail Analytics, the key tool for sales outlets

RETAIL ANALYTICS: XXII unveils its AI solution to reinvent the in-store experience.

In a rapidly changing retail landscape, marked by the meteoric rise of e-commerce, XXII, the French leader in artificial intelligence computer vision, announces the launch of its new offering: RETAIL ANALYTICS.

This innovative solution equips retail outlets with in-depth knowledge of marketing dynamics and purchasing behavior, for optimized store management.

A solution designed for all decision-making levels

Designed for retailers with a centralized decision-making center, RETAIL ANALYTICS offers :

• At head office: in-depth qualitative and quantitative analyses of buying behavior, department traffic, customer paths and the effectiveness of marketing campaigns.

• Local outlets: practical features such as waiting time management, footfall statistics and dynamic team management.

Meeting the challenges of physical retail in the face of the rise of e-commerce

The COVID-19 pandemic has accelerated the transition to e-commerce, with online sales up 43% since 2019.

Faced with this situation, traditional retailers need to rapidly adopt innovative technologies to remain competitive.

RETAIL ANALYTICS has emerged as a strategic solution, enabling retailers to compete effectively without resorting to intrusive biometric data.

A unique SaaS solution combining computer vision and artificial intelligence

This offer combines :

• Computer vision

• Artificial intelligence

to provide a complete analysis of shopping behavior and point-of-sale management.

RETAIL ANALYTICS offers 360° management of operations and marketing, promising a significant transformation of the in-store shopping experience.

An intuitive dashboard for optimized management

With its simple, clear dashboard, RETAIL ANALYTICS provides key data for a rapid understanding of the following points:

• In-store traffic management

• Customer journeys

• Resource management

• And much more besides

This innovative solution from XXII paves the way for a new era in retail, where technology at the service of performance and customer experience makes all the difference.

RETAIL ANALYTICS provides head offices with a detailed overview of point-of-sale performance.

This global vision enables decision-makers to :

• Understand consumer buying behavior,

• Measure the impact of marketing campaigns,

• Optimize operations to maximize results.

For local stores, the solution transforms day-to-day management with tailored tools.

They enable you to :

• Adjust waiting times,

• Reallocate resources in real time,

• Manage inventories according to footfall.

These features help to significantly improve the in-store customer experience.