--- title: Why are we called XXII (and not just 22)? description: Find out why we are XXII (22) and how our story blends music, friendship and innovation to revolutionize artificial intelligence. --- [XXII | Blog ](https://xxiiai.com/en/le-blog) # [Why are we called XXII (and not just 22)?](https://xxiiai.com/en/le-blog/pourquoi-on-sappelle-xxii-et-pas-juste-22) Written by [XXII](https://xxiiai.com/en/le-blog/author/xxii) | Jan 27, 2026 9:38:33 AM It's **THE** question we get asked at (almost) every match: "Why XXII? Is it for *22 v'là les bleus*?" We admit, we've heard it a bunch of times... and we love answering it. Because in reality, **XXII***(pronounced twenty-two, but we'll accept the 22*) has a much richer history than that, at the crossroads of music, friendship and vision (in the very literal sense of the word). ### XXII is first and foremost a story of friendship and... music. Before **XXII** was an artificial intelligence company, it was a meeting of minds. At the age of 18, William and Dam, two buddies with a passion for sound and creation, launched a **music label called XXII,** their first playground for mixing vision, art and audacity. A few years later, the musical adventure came to an end, giving way to a brand-new XXII. This time, the turntables were replaced by **GPU servers**. The beats have become **algorithms**, the samples **datasets**, but the vibe remains the same: to **create, together, in freedom**. ### 22, a number that slams. **22** isn't just a round, stylish number. In numerology, it's **the number of mastery and concretization** - the number of **visionary builders**, of those who turn ideas into reality. That's exactly what we do at **XXII**: we turn vision into innovation. Our job is to give technology the ability to **see, understand and act on the world**, to make it clearer, smoother and more intelligent. ### From music to machines: vision as a common thread "**To see is to understand. To understand is to anticipate. And to anticipate is to create.**" This phrase from William Eldin, our founder, sums up our DNA perfectly. At **XXII**, vision isn't just a sense, it's an **engine of innovation**. Thanks to our [**CORE**](https://xxiiai.com/fr/produit?hsLang=en) software platform, we give machines **perceptive intelligence**: they analyze, interpret and react in real time. In short, they learn to "see" like we do... only faster. ### A human (and slightly pirate) adventure! XXII is a **tribe of passionate** engineers, designers and researchers. We move forward together, driven by the same mission: to **push back the frontiers of the possible**. And like any good crew, we don't follow a map. We draw it ourselves, with crazy ideas, lines of code and strong coffees. That's why we like to call ourselves **pirates of innovation**. ### So, "22 v'là les bleus"? If "22" heralds the arrival of the blues, then **XXII** is the signal for a new generation of AI: more human, more responsible and, frankly, bolder. Our motto? That of **Daft Punk**, our original heroes: *"Harder, Better, Faster, Stronger."* Because, after all, artificial intelligence is also **about rhythm, flow and harmony**. [View full post](https://xxiiai.com/en/le-blog/pourquoi-on-sappelle-xxii-et-pas-juste-22) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "XXII" }, "dateModified" : "2026-01-27T09:38:33.184Z", "datePublished" : "2026-01-27T09:38:33Z", "headline" : "Why are we called XXII (and not just 22)?", "image" : { "@type" : "ImageObject", "height" : 1430, "url" : "https://145145411.fs1.hubspotusercontent-eu1.net/hubfs/145145411/IMAGE%20-%20WEBSITE/NOS%20VALEURS/XXII%202%20Light.png", "width" : 2144 }, "mainEntityOfPage" : "https://xxiiai.com/en/le-blog/pourquoi-on-sappelle-xxii-et-pas-juste-22", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "Actualités " } } ```