In the retail sector, competition is intense. Optimizing shelf layout is a key step in capturing customers' attention and boosting sales.
What is computer vision?
It's a technology that uses artificial intelligence to "see" and interpret the world through images.
In stores, it detects products, analyzes their position, identifies purchasing trends and even anticipates customer behavior.
Organizing products strategically
The information gathered enables retailers to place the most popular products in key locations, where they will be seen and bought.
For example:
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Top-selling items are positioned at eye level,
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Complementary products are grouped together to encourage impulse buying.
This fine organization maximizes visual impact and shelf appeal.
Improving the customer experience
A thoughtful layout makes products more accessible and attractive, inviting customers to explore further.
What's more, computer vision makes it possible to monitor stock levels in real time.
This ensures that shelves always remain well-stocked and orderly, reducing the frustrations associated with out-of-stocks or clutter.
Direct impact on sales
The benefits are tangible: a 10% to 30% increase in sales, depending on the sector.
This technology stimulates :
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Impulse buying,
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Cross-selling,
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Customer loyalty,
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and helps to reinforce brand image.
Find out how IRIS GALERIE optimizes their store with CORE.
Towards intelligent, sustainable merchandising
Computer vision is a key driver of innovation in retail.
It enables the creation of more efficient stores, better adapted to customer expectations, and capable of adapting rapidly to market changes.
Investing in this technology means paving the way for the future of retail, combining commercial performance with an optimized customer experience, for sustainable growth.
