At XXII, innovation isn't a keyword. It's a method.
And among the tools that make it concrete on a daily basis are hackathons. These technological sprints where our teams align themselves with a clear objective: to respond to a customer need in a rapid, creative and impactful way.
We believe that the best innovation always comes from the field. Irritants, ideas, weak signals captured from those who actually use our solutions.
This is the strength of our hackathons: short, intense sessions dedicated to the co-creation of concrete solutions. We get out of the box, we test, we prototype, we learn and, often, we transform intuitions into measurable results.
Our collaboration with Decathlon is an emblematic example.
The aim: to improve customer identification from one camera to the next, while scrupulously complying with current regulations.
By pooling our expertise and data, we were able to propose concrete solutions to streamline in-store flows and enhance the quality of customer service, with CORE as the technological foundation.
Thanks to a detailed analysis of flows, CORE enables us to visualize in real time the areas of interaction between sales assistants and customers.
We know exactly where, when and for how long an employee is in contact with a customer. This data is invaluable for adjusting schedules, redeploying teams, and improving performance in the field, without losing any of the human element in the relationship.
One of the main focuses of our hackathons is to automate low-value-added tasks, so that sales staff can concentrate on what really counts.
Advising, exchanging, listening and guiding.
This is particularly true for technical products, where expertise and empathy make all the difference.
Fewer clicks, more links: that's what the CORE effect is all about.
An out-of-stock condition means a lost sale. But it also means a disappointed customer.
By working on optimizing restocking using footfall data, we have demonstrated that it is possible to generate over 7% additional sales.
Our hackathons enable us to quickly test intelligent replenishment solutions, to ensure that the right products are always in the right place, at the right time.
Our hackathons aren't just for internal use. We see them as open spaces, where partners, customers and startups can come and collaborate with us.
If you have an idea, a need or a challenge, come and co-innovate with us.
Each edition is an opportunity to work together to create concrete solutions that make a real difference.
In short: innovate fast, innovate well and innovate together.
It's our way of optimizing customer service, making data talk, and transforming operations with agility.
And this is just the beginning.