An ERP system can connect its existing cameras to a video analytics platform like CORE to continuously measure actual foot traffic by area and time slot. This data allows staff schedules to be aligned with actual demand rather than estimates, avoiding both overstaffing (unnecessary costs) and understaffing (deterioration of service during peak times). Among French software providers, XXII offers CORE, a solution that leverages existing video infrastructure without facial recognition or biometric data collection, and is GDPR-compliant.
Most retail chains still plan their staffing levels based on historical averages or on-the-ground intuition. The result: overstaffing during off-peak hours and understaffing during peak times—two opposing costs that directly impact profit margins and the visitor experience.
Measuring actual foot traffic by zone
Video counting distinguishes visitors from staff and measures density by zone and time slot—the foundational data for any staffing adjustment.
Anticipating Peak Crowds
By comparing real-time foot traffic to historical data, AI makes it possible to anticipate a surge in foot traffic before it becomes critical, and to deploy additional staff at the right time rather than reacting after the fact.
Automatic Exclusion of Staff from Counts
To ensure reliable headcount data, the system must distinguish visitors from employees; automatic exclusion prevents actual foot traffic metrics from being skewed.
Correlation between customer traffic and staff presence
The ultimate goal is to correlate foot traffic with staff availability to identify high-pressure areas and time slots, and adjust schedules accordingly—an approach already deployed in environments with highly variable foot traffic, such as gyms.
XXII has developed CORE, a real-time video analytics platform that connects to existing cameras (RTSP, H.264/H.265) without requiring additional hardware or the collection of biometric data. CORE supports workforce management alongside other use cases (customer journey, conversion, security) for the retail, transportation, logistics, and events sectors.
Does video analytics replace traditional HR scheduling?
No, it makes the process more objective: schedules are still created by HR teams, but based on actual foot traffic data rather than estimates.
Do you need new cameras to measure staffing levels via video?
No. A solution like CORE leverages the video infrastructure already installed in the ERP system, without requiring additional hardware.
Is this approach GDPR-compliant?
Yes, as long as the solution relies on anonymized counting and behavioral analysis, without facial recognition or individual identification of visitors.