In a rapidly changing commercial landscape, marked by the meteoric rise of online commerce, XXII, a French leader in computer vision in artificial intelligence, announces the launch of its new offering dedicated to retail: RETAIL ANALYTICS. This innovative solution aims to provide stores with in-depth knowledge of marketing dynamics and purchasing behaviors, thereby enabling optimized store management.

William Eldin, co-founder and CEO of XXII, expresses his enthusiasm for this major advancement: "Retail is entering an unprecedented era of analysis. With RETAIL ANALYTICS, we are able to explore the customer journey in detail, thus providing a more precise response in terms of customer experience and strengthening business performance in the physical world."

Designed for brands with a centralized decision center, this solution offers informed management at all levels, both at the headquarters and at the local store level. For headquarters, RETAIL ANALYTICS offers in-depth qualitative and quantitative analysis on various aspects such as purchasing behavior, aisle traffic, customer journeys, and the effectiveness of marketing campaigns. Meanwhile, local sites will benefit from features such as managing wait times, traffic statistics, and dynamic team management.

The COVID-19 pandemic has accelerated the transition to online commerce, highlighting the need for physical retail to quickly adopt new technologies to remain competitive. With a 43% increase in online sales compared to 2019, the challenges facing traditional retailers are undeniable. RETAIL ANALYTICS thus represents a strategic solution for retailers, providing the necessary tools to effectively compete in an e-commerce-dominated market without resorting to intrusive biometric data.

This unique SaaS solution in France combines computer vision and artificial intelligence to provide in-depth analysis of purchasing behavior and store management. By offering 360° management of operations and marketing, RETAIL ANALYTICS promises a significant transformation of the in-store shopping experience.

With an intuitive dashboard, RETAIL ANALYTICS provides crucial data for a rapid understanding of store infrastructure, including traffic management, customer journeys, resource management, and much more.

For headquarters, the solution provides a detailed overview of store performance, enabling decision-makers to understand consumer purchasing behavior, measure the impact of marketing campaigns, and optimize operations.

As for local stores, RETAIL ANALYTICS transforms daily management by offering tools to adjust wait times, reallocate resources in real time, and manage inventory based on foot traffic, thereby enhancing the customer experience.

With a simple implementation approach and a starting price of 450 euros per month, RETAIL ANALYTICS seamlessly integrates into clients' existing infrastructure, offering comprehensive support from consultation to maintenance. Renowned companies such as McDonald's, Afflelou, Bouygues Telecom, Esso, Avia, La Poste, and Kiabi have already participated in co-constructing this solution, testifying to its effectiveness and potential.

For William Eldin, the adoption of technological solutions is essential for the survival of traditional retail against e-commerce giants. RETAIL ANALYTICS thus promises to redefine the in-store experience, offering retailers a crucial lever for growth and innovation in an ever-evolving market.