As a child, he wanted to be a great bandit or a bus driver. His passion for music led him to start his own label with Dam, his childhood friend. At 18, after having a hit, he left the music adventure to embark on opening his first radar detector store in Paris, then a second, a third, a fourth… From his small Parisian store and his meeting with the founders of Coyote, the distribution network for the brand was born. Ten years later, his thirst for entrepreneurship and the desire to start over from scratch drove him to leave the company to found XXII, with Dam.

A passionate and fascinating self-taught individual, in love with innovation and challenge, here’s a look back at the journey of our founder and CEO William Eldin for Ekkiden and Innovation Leaders 👉 link to the podcast.

Happy listening!