5 Strategies to Avoid Tensions and Incidents
Managing flows in shopping centers is a daily challenge. During peak hours, lines grow longer, aisles become congested, and tensions can quickly rise, impacting the customer experience and in-store safety.
To ensure smooth circulation and avoid incidents, retailers must adopt a proactive approach. Here are 5 key strategies to optimize crowd management and ensure better control of flows.
1️⃣ Anticipate Peak Crowding with Flow Analysis
Good crowd management starts with anticipating periods of high attendance. Certain times of day or week are more critical:
Weekends and public holidays
Promotion and sale periods
The minutes before the store closes
With real-time video analysis solutions, it is possible to spot attendance trends and adjust staffing at checkout or in-store before the situation becomes critical.
📌 The advantages of CORE: AI continuously observes the evolution of flows and alerts teams as soon as a critical threshold is reached. The result? Less waiting and better organization of spaces.
2️⃣ Streamline Checkout Lines
Long lines are a major source of frustration for customers. Poor management can lead to conflicts and damage the store's image.
Some effective solutions:
✔️ Implement a line management system (real-time indicators on checkout attendance)
✔️ Increase staffing at strategic times
✔️ Generalize self-checkouts, with proactive assistance in case of issues
📌 The advantages of CORE: Video analysis automatically detects line lengthening and sends a real-time alert to open new checkouts before congestion occurs.
3️⃣ Avoid Crowds and Congestion Points
Some areas in the store are naturally more susceptible to bottlenecks:
Entrances and exits of the store
Promotions and special offers
High-traffic sections (bakery, butcher, fruits and vegetables)
To avoid congestion, it is crucial to:
✔️ Optimize the layout of spaces to facilitate flow
✔️ Broadcast directional messages to guide customers effectively
✔️ Analyze flows in real-time to anticipate risky situations
📌 The advantages of CORE: AI identifies unusual gatherings and alerts teams to intervene before a situation escalates.
4️⃣ Prevent and Manage In-Store Tensions
Tensions between customers or with staff are more frequent during high attendance. Therefore, it is essential to have a preventive approach.
Best practices:
✔️ Increase the presence of security teams in sensitive areas
✔️ Train staff in conflict management
✔️ Establish discreet alerts to report any abnormal situation
📌 The advantages of CORE: Intelligent video detects sudden movements and unusual gatherings, sending an immediate alert to security agents.
5️⃣ Secure Emergency Exits and Access Points
In times of high attendance, managing emergency exits is critical. An obstacle in a passage or a blocked door can have serious consequences in an emergency.
Measures to adopt:
✔️ Regularly check the accessibility of emergency exits
✔️ Raise teams' awareness of the importance of keeping evacuation routes clear
✔️ Install a real-time surveillance system
📌 The advantages of CORE: AI constantly analyzes sensitive access points and sends an immediate alert in case of obstruction or non-compliance.
In conclusion, less waiting, more serenity!
Effective crowd management relies on anticipation, responsiveness, and flow optimization. Thanks to intelligent video, teams can act more quickly, prevent incidents, and ensure a safe environment for all.
And you, are you ready to optimize the flow management in your store? 🚀
📩 Let's discuss!